Turn Shallow Avatars Into Real,
Behavior-Backed Profiles
Built for Brands Who Know
Your Best Customers Aren't Who You Think They Are…
The CIM replaces personas, intuition-led creative, and 50-page research decks with a single behavioral map your team can actually use.
Powered by real customer insight
Built to help your creative scale, not drown you in tasks
After running a CIM, your team knows who to build for, what emotional story to tell, and which ideas to kill immediately.
1. Choose What You Want to Understand
Tell us the customer truths you want uncovered. The CIM then aligns the survey to your goals so the insights reflect what actually matters to your brand.
2. We Build Your Custom CIM Survey
We turn your goals into a psychology-backed survey designed to surface the emotional, identity, and behavioral patterns you can’t get from basic research.
3. We Test It With Real Cold Audiences
Your survey goes to fresh, bot-stripped respondents so the data reflects real human behavior—not recycled personas, warm fans, or the typical standard research
4. You Get the Full Picture and Clear Direction
You receive a full breakdown of developed avatars, emotional drivers, behavior patterns, and messaging maps—plus a strategy your team can act on immediately.
How We Work
Market research tells you what customers say…
The CIM shows you who they are and how to reach them.
The CIM uses metaphorical and pictorial surveys to uncover emotional drivers, behavioral logic, and identity patterns of your current market and ones you haven't tapped into yet so your team can stop building creative for people who will never convert.
Founder, Tether Insights
Most brands spend $25K-$100K testing creative without knowing who they're building for
The CIM is a behavioral diagnostic tool designed to replace months of failed testing and internal debate, not add another experiment. Most teams recoup the cost of CIM by avoiding just 1–2 failed test campaigns.
CIM is for you if:
✅ You’re already spending money testing ads or creative
✅ You want fewer tests, not more data
✅ You’re willing to change messaging based on what customers reveal
CIM is not for you if:
❌ You want personas or demographic profiles
❌ You’re looking for “inspiration” instead of decisions
❌ You aren’t ready to act on uncomfortable insights
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