Turn Shallow Avatars Into Real,
Behavior-Backed Profiles

Discover who your best buyers really are, what they care about most, how they decide, and what pushes them to take action.

Discover who your best buyers really are, what they care about most, how they decide, and what pushes them to take action.

Trusted worldwide by leading brands and agencies:

Trusted worldwide by leading brands and agencies:

Trusted worldwide by leading brands and agencies:

Built for Brands Who Know

Your Best Customer Isn’t Who You Think It Is

The CIM uncovers the customer who converts, what they care about, and the emotional story they respond to—so you can stop testing in the dark and start marketing with confidence.

Powered by real customer insight

Built to help your creative scale, not drown you in tasks

Your team doesn’t need another 50-page customer profile deck. They need a system that reveals who your customers really are connects those insights to creative so every ad you launch is clear, consistent, and built to scale.

1. Choose What You Want to Understand

Tell us the customer truths you want uncovered. The CIM then aligns the survey to your goals so the insights reflect what actually matters to your brand.

2. We Build Your Custom CIM Survey

We turn your goals into a psychology-backed survey designed to surface the emotional, identity, and behavioral patterns you can’t get from basic research.

3. We Test It With Real Cold Audiences

Your survey goes to fresh, bot-stripped respondents so the data reflects real human behavior—not bias, warm fans, or recycled responses typical of standard research.

4. You Get the Full Picture and Clear Direction

You receive a full report with developed avatars, emotional drivers, behavior patterns, and messaging maps—plus a strategy your team can act on immediately.

Real insights. Real ads. Results that multiply.

Real insights. Real ads. Results that multiply.

↑ 35% AOV Increase

↑ 35% AOV Increase

↑ 35% AOV Increase

↓ 25% CPA Decrease

↓ 25% CPA Decrease

↓ 25% CPA Decrease

↑ 5× Research Velocity

↑ 5× Research Velocity

↑ 5× Research Velocity

  • At Original Grain, we sell men’s watches, but over 50% of our customers are women—buying gifts for the men in their lives. With Tether's help, we’ve crafted messaging that speaks to both the gift buyer and the recipient, addressing their emotional needs. Don’t forget to focus on the buyer, not just the recipient!"

    Nate Lagos

    VP Marketing, Original Grain

  • "It has been incredibly interesting doing strategy last week with valence/intensity in mind, it opens up so much more ideas and when we do learnings on our ads, it makes sense why they’re working/not working. We’re extremely grateful for opening our eyes to new perspective!"

    Karlo Jurina

    Founder, CMO

  • "Just wanted to say that the amount of value I’ve gained from Tether — there hasn’t been another one that even comes close in terms of how much value it’s provided. This community is unbeaten! Thank you so much for the value that you're providing and really looking forward for what's coming!"

    Somair Ahmad Nasir

    Founder, Media Buyer

  • "Last year we averaged a ctr of 0.4–0.5% and I kinda came to terms with that being “my normal.” After learning with Tether, my new meme ads are pulling 2.5–2.8% ctr...And I’m really really emotional about it."

    Ahmad Almarri

    Founder & CEO

Hire the system that thinks like a creative strategist (for a fraction of the cost)

TetherOS is the smartest hire you'll never have to manage.

Starter

👉 Best for solo founders or small teams who need to step up to that next level, get systems in place, and start getting consistent creative wins.

$700/mo

$700/mo

$700/mo

1 connection (Reddit)

1 connection (Reddit)

1 connection (Reddit)

Monthly insight capture

Monthly insight capture

Monthly insight capture

Onboarding + support

Onboarding + support

Onboarding + support

Basic analytics

Basic analytics

Basic analytics

Access to tutorials + training

Access to tutorials + training

Access to tutorials + training

Growth

Most popular

👉 Best for 6-10 person creative teams who are ready to grow fast, adopt a system that will help you get predictable growth without extra payroll.


$2,000/mo

$2,000/mo

$2,000/mo

Everything in Starter

Everything in Starter

Everything in Starter

+2 additional connections

+2 additional connections

+2 additional connections

Bi-weekly insight capture

Bi-weekly insight capture

Bi-weekly insight capture

Onboarding + support

Onboarding + support

Onboarding + support

Pro analytics

Pro analytics

Pro analytics

Custom

👉 Best for 10+ person agencies scaling past 7-figures so you can streamline, build with intention and get full control of your agency ops.


$5,000/mo

$5,000/mo

$5,000/mo

Everything in Growth

Everything in Growth

Everything in Growth

+7 additional connections

+7 additional connections

+7 additional connections

Weekly insight capture

Weekly insight capture

Weekly insight capture

Multi-brand instances

Multi-brand instances

Multi-brand instances

Onboarding + support via Slack

Onboarding + support via Slack

Onboarding + support via Slack

Advanced analytics

Advanced analytics

Advanced analytics

1:1 training with a Tether Strategist

1:1 training with a Tether Strategist

1:1 training with a Tether Strategist

FREE access to the Tether Lab

FREE access to the Tether Lab

FREE access to the Tether Lab

No long contracts. No confusing tiers. Just the right data, more clarity, and more scale exactly when you need it.

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"I tested one trend Sarah posted...it spent $30K so far at a 2X ROAS." - A.E.

The proven system behind high performing ad teams. Join today.

Contact Us: sarah@tetherinsights.io