1. The Nature of the Service

TetherOS is a creative strategy operating system designed to provide a logic-based framework for creative decision-making. TetherOS uses Client-provided behavioral signals to score, prioritize, and map creative angles.

• Decision Support Only: You acknowledge that TetherOS is a decision-support tool. While the Service uses behavioral data and frameworks, the final decision to deploy creative rests solely with the Client.

2. Proprietary Methodology & Intellectual Property

• TetherOS Property: We own and retain all rights, title, and interest in the Service, including but not limited to: the software, algorithms, scoring logic, and the proprietary behavioral frameworks (including the "TEEP" framework, "Truth Extraction" logic, and valence/intensity scoring systems).

• License Grant: We grant you a limited, non-exclusive, non-transferable license to access the Service for your internal business operations. You may not extract, reverse-engineer, or "study" the underlying methodology to create a competing internal system or external product.

• Feedback: Any suggestions or improvements provided by the Client regarding the OS become the sole property of Tether Insights.

3. Client Data & Truth Extraction

• Ownership of Input: The Client retains all ownership of the raw data, signals, and content uploaded to TetherOS (“Client Data”).

• Warranties of Extraction: You represent and warrant that you have obtained all necessary consents, licenses, and permissions to upload data into TetherOS, specifically regarding:

  • Recorded calls or transcripts.

  • User-Generated Content (UGC).

  • Private surveys and interviews.

• Prohibited Data: You shall not upload sensitive personal information (e.g., SSNs, credit card numbers, or health records). Tether Insights is not a "covered entity" for such data and assumes no liability for its protection.

4. Derived Data & Benchmarking

To protect the growth of the TetherOS brand and product, you grant us a perpetual, irrevocable license to use Anonymized and Aggregated Data derived from your use of the Service.

• This data will be stripped of all identifiers (Client name, brand names, specific PII).

• We use this to improve our decision engines and create industry-wide benchmarks regarding consumer psychology and behavioral trends.

5. No Guarantee of Performance

• Performance Disclaimer: Marketing performance is subject to external factors (platform algorithms, market conditions, and competition). Tether Insights does not guarantee specific Return on Ad Spend (ROAS), conversion rates, or financial outcomes.

• "As-Is" Service: The service is provided "As-Is." We do not warrant that the insights generated will always be accurate or that the "winning" scored insights will succeed in a live market environment.

6. Fees, Payment, and Access

• Subscription: Access is provided on a subscription basis. Fees are non-refundable.

• Seat Licensing: Access is restricted to the number of authorized users ("Seats") purchased. Sharing login credentials across multiple departments or outside agencies is a material breach of these Terms.

7. Limitation of Liability

To the maximum extent permitted by law, Tether Insights’ total liability for any claim arising out of these Terms or the use of TetherOS shall not exceed the total amount paid by the Client to Tether Insights during the 12 months preceding the claim. We shall not be liable for any indirect, incidental, or consequential damages (e.g., lost ad spend).

8. Indemnification

You agree to indemnify and hold harmless Tether Insights against any claims, damages, or legal fees arising from:

1. Your breach of the "Truth Extraction" warranties (e.g., uploading data without consent).

2. Your use of the Service in violation of third-party platform terms (e.g., Meta or Google ad policies).

9. Termination

• Termination for Convenience: Either party may terminate with 30 days’ notice.

• Data Retrieval: Upon termination, you have 30 days to export your "Truth Extraction" reports, after which we reserve the right to delete Client Data.

10. Governing Law

These Terms are governed by the laws of Colorado, without regard to conflict of law principles.