NLP PSYCH PANEL

Crack the Code on What Really Drives Your Customers—With Emotional Insights Driven by Science

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Trusted worldwide by leading brands

Customer Stories

Over 40+ brands have adopted a behavior-based marketing strategy. Here are their stories:

4.07 NC ROAS From Just 9 Statics in the First 14 Days

“The ads did really well and we are firing on all cylinders now.”

Johnny Hickey

CMO, perfectwhitetee

30% Increase in Bottom Line Revenue in Just 6 Weeks

"We doubled our Facebook spend at a better ROAS,.”

Nate Lagos

VP of Marketing, Original Grain

Saw a 30% Increase in CTR in just 2 weeks.

“You’re doing something incredible that most people aren’t.”

Joanna Wallace

Director of Paid Creative, HexClad

Crack the code on what really drives your customers—with insights driven by science…

Crack the code on what really drives your customers—with insights driven by science…

Crack the code on what really drives your customers—with insights driven by science…

If you’ve been in the DTC game for a while, you know the frustration, confusion, and sense of futility that can come with running ads.

You’re putting in the work—diversifying creative, testing structures, and trying cost caps—but something still feels missing. And it’s not just about “better” or “more” creative…

What you really need is a strategy that goes beyond the typical “run more ads” advice—something that connects your brand to your customers' deepest desires.

Our NLP Psychographic Panel uncovers emotions hidden in your customer reviews, going beyond surface-level data to reveal the subconscious drivers behind purchasing behavior.

Using a blend of NLP (natural language processing) and AI, these insights provide a roadmap to craft ads that resonate on a deeper emotional level, cutting through the noise and finally delivering the results you’ve been searching for.

Unlock Emotional Insights for

Powerful Marketing

Powerful Marketing

Powerful Marketing

Collect Emotional Data

We use advanced NLP technology to transform your review data into valuable emotional insights, helping you understand what drives your customers.

Collect Emotional Data

We use advanced NLP technology to transform your review data into valuable emotional insights, helping you understand what drives your customers.

Collect Emotional Data

We use advanced NLP technology to transform your review data into valuable emotional insights, helping you understand what drives your customers.

Analyze Emotional Motivators

Our NLP Psychographic Panel categorizes your data into 9 key emotional motivators, giving you a deeper understanding of customer behavior.

Analyze Emotional Motivators

Our NLP Psychographic Panel categorizes your data into 9 key emotional motivators, giving you a deeper understanding of customer behavior.

Analyze Emotional Motivators

Our NLP Psychographic Panel categorizes your data into 9 key emotional motivators, giving you a deeper understanding of customer behavior.

Identify Core Emotional Drivers

Through NLP analysis, we pinpoint the top 3 emotional motivators from your customer feedback, prioritizing creative strategies.

Identify Core Emotional Drivers

Through NLP analysis, we pinpoint the top 3 emotional motivators from your customer feedback, prioritizing creative strategies.

Identify Core Emotional Drivers

Through NLP analysis, we pinpoint the top 3 emotional motivators from your customer feedback, prioritizing creative strategies.

Uncover Evergreen Emotions

By analyzing your total addressable market (TAM), we reveal the core emotions that consistently influence your audience.

Uncover Evergreen Emotions

By analyzing your total addressable market (TAM), we reveal the core emotions that consistently influence your audience.

Uncover Evergreen Emotions

By analyzing your total addressable market (TAM), we reveal the core emotions that consistently influence your audience.

Create a Strategy Roadmap

We align your advertising with emotional motivators, outlining a clear strategy for scalable and profitable growth.

Create a Strategy Roadmap

We align your advertising with emotional motivators, outlining a clear strategy for scalable and profitable growth.

Create a Strategy Roadmap

We align your advertising with emotional motivators, outlining a clear strategy for scalable and profitable growth.

Drive Results with Emotional Insights

Our tailored ads tap into what your audience cares about most, building stronger connections and driving real results.

Drive Results with Emotional Insights

Our tailored ads tap into what your audience cares about most, building stronger connections and driving real results.

Drive Results with Emotional Insights

Our tailored ads tap into what your audience cares about most, building stronger connections and driving real results.

Brands Everywhere Are Winning With Emotion

Over 40+ brands have adopted a behavior-based marketing strategy. Here are their stories:

  • At Original Grain, we sell men’s watches, but over 50% of our customers are women—buying gifts for the men in their lives. With Sarah Levinger’s help, we’ve crafted messaging that speaks to both the gift buyer and the recipient, addressing their emotional needs. Don’t forget to focus on the buyer, not just the recipient!"

    Nate Lagos

    VP Marketing, Original Grain

  • "All I can say is, DANG! Sarah is the real deal. I've never met a marketing expert with her combination of EQ, research, and creativity. Every founder taking a product to market (CPG, SaaS, etc.) should book at least one consulting engagement with her. In one hour she helped me adjust our entire GTM strategy at Fueled. Unbeatable ROI."

    Sean Larkin

    Founder & CEO, Fueled

  • "The thing is a lot of people don't know how to perform creative analysis properly. Observations can be made. Patterns can be recognized but ultimately the 'why' behind them is still a mystery. That is, unless you're @SarahLevinger of course."

    Gold Tetsola

    CEO, Cyborg Marketer

  • "What even is 'consumer psychology'? I feel like there's so many facets of being human that psychology only gets you so far... Don't economics, affordability and culture have more of an effect on purchase behavior? Then I heard @SarahLevinger speak for 2 minutes and I'm a 🤡"

    Dylan Ander

    Founder & CEO, Heatmap

  • "If I'm ever in a creative rut.. and there's only one way to get out of it. I contact Sarah Levinger"

    Ash Melwani

    Co-Founder & CMO, Obvi

  • "I just had a call with @SarahLevinger to discuss storytelling and customer phycology. My mind is reeling. 🤯"

    Bryant Jaquez

    CMO, Bums & Roses

  • "The one mega added difference between a good creative strategist and a super sonic strategist like Sarah is: she knows what the people want long before they even know what they want!"

    Mike McLane

    8x Founder & Humanitarian Capitalist

  • "I've always followed Sarah's advice, resulting in a -64% CPA in some ad accounts!

    Paolo Santanicchia

    Meta Ads Specialist

AdEQ Audit: Uncover the Emotional DNA of Your Winning Ads

Our AdEQ Audit uncovers why your best ads truly work by analyzing their emotional DNA. We identify the core emotions driving action so you can stop guessing and start aligning your messaging with what really resonates.


NLP Psychographic Panel: Unlock the Deeper Emotions That Drive Conversions

Our NLP Psychographic Panel takes the guesswork out of creative strategy by uncovering the top 3 emotional motivators driving your audience’s decisions. By analyzing real customer feedback and mapping it to 9 core emotional drivers, we reveal the hidden factors that influence behavior so you can spend smarter, profit faster.


Core Identity Mapping: Map Out Your Customer’s Emotional Journey


Core Identity Mapping digs deep into your customers’ emotions and behaviors, helping you see the full picture of how they connect with your brand. With customized surveys and deep data insights, we’ll show you exactly where your messaging hits home—and where it can be improved. This lets you create campaigns that resonate more deeply, building stronger loyalty and driving sales.

  1. Collect & Analyze Emotional Data

Using advanced NLP (natural language processing), we categorize your review data into 9 key emotional motivators, turning otherwise unusable data into valuable insights. Our NLP Psychographic Panel helps you uncover the emotions driving your customers' decisions for more effective marketing.


2. Identify Your Unique Core Emotional Drivers

From this NLP analysis, we identify the top 3 emotional motivators that appear most often in your customers' feedback. This gives us a roadmap to prioritize which creative to focus on first and uncovers the evergreen emotions within your total addressable market (TAM), so you can craft campaigns that resonate deeply, build stronger connections, and drive consistent results over time.


  1. Align Your Ads With Emotional Insights


With your top emotional motivators in hand, we create a Strategy Roadmap that outlines how to align your advertising with these core emotions so you can scale quicker and profit faster. The result? Ads that not only resonate with your audience but drive real results by tapping into what they care about most.

Coming Soon: Tether’s Quarterly EQ Report

Get insights into the emotional changes happening within your market.

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