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My Favourite Resources
Explore some of my favorite resources from over a decade of studying 250+ published works, 5,475+ hours of research, and 5 years of psychology-based brand building.
🎙️ Podcasts
Nudge Podcast
One of my absolute favorite podcasts, Agnew pretty much set the standard for behavioral science podcasting. His episode on Why These Irrational Prices Actually Work was mind blowing 🤯
Opinion Science
Luttrell does an amazing job distilling down recent behavioral science in this podcast. This one is much more "theory" than it is "tactical", but I've learned a ton listening to it. His tribute to Danial Kahneman was a great one.
Behavioral Groves
I tend to cherry pick this one since the topics are sometimes broad, but I love the conversations in this podcast. One of my favorite episodes was Decoding Behavior Change with Bri Williams.
📚 Books
Predictably Irrational
Some of you are going to come after me for this one, (🫣Ariely has recently come under fire for possibly falsifying some of his research...jury's still out on that one) but I really did learn a lot from this book. Taught me a thing or two about some of my own irrational behaviors...
Evolutionary Ideas
This was an interesting read for me. There's a ton of information packed in here, but I love how Tatam expertly explains how our thinking is constructed and how that affects the challenges we choose to solve.
Marketing to Mindstates
Hands down, this is my #1 marketing resource and my go-to suggestion for anyone looking to learn consumer psychology (and how to actually apply it to your brand.)
What Your Customer Wants (And Can't Tell You)
Wonderful friend of mine, Palmer has distilled down some of the best, most foundational consumer psychology knowledge into an easy to diguest book.
Using Behavior Science in Marketing
If you're looking for a crash course in behavior-based marketing and want a resource for understanding how to apply it, this is a book for you.
Subliminal
This book didn't just change how I see consumers and marketing - it changed everything I knew about myself. 🤯 Only read this book if you're ready to face some hard truths about what you believe and how you came to believe it. It's a good one.
🖥️ YouTube
Hidden Psychology Of The World’s Best Advertising with Rory Sutherland
I absolutely love watching Rory Sutherland and I regularly consume anything he puts out. His conversation about the best ads in history (and the psychology behind them) with Chris Williamson was one of the best I've seen.
TEDTalk: Neuromarketing - The new science of consumer decisions with Terry Wu
I have watched this TEDTalk so many times I can basically recite it now. 😅 Wu shares some of the more interesting things you can do with neuromarketing, and how the biggest brands in the world are using it to grow even bigger.
Behavioural Economics, Humans and Advertising with Rory Sutherland
Another really good one by Rory Sutherland, this one I couldn't turn off. Counterintuitive thinking is something I'm working hard to cultivate and this one is full of examples of people and business who did just that.
🧠 Courses
Mindstate Marketing Masterclass
This course shows you step-by-step how to apply the Marketing to Mindstates model to your brand/business. I got a sneak peak of this one early last year and loved it. Great if you're looking to learn how to apply the book to real life!
Behavioral Econiomics & Psychology in Marketin
Full disclosure, I haven't finished this course yet...it's so packed with insights I haven't had time to digest it all! 😂 So far, this is the only resource I've found that will teach you behavioral science + consumer psychology from top to bottom. Still learning a ton from this one!
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