Welcome to
Tether Consumer Insights!

We’re here to take the guesswork out of marketing. At Tether, we don’t believe in cookie-cutter strategies or throwing ad dollars at the wall to see what sticks. Instead, we use real human psychology and data-backed insights to craft campaigns that actually connect—turning scrolls into sales and clicks into customers.

Our approach is simple: we help brands understand what really drives their audience. Whether it’s how different generations respond to ads, the science behind pricing and discounts, or the art of creating relatable content, we break it down in a way that’s clear, actionable, and most importantly effective.

So if you’re tired of marketing that almost works and are ready for strategies built on what truly moves people, you’re in the right place. Let’s make your ads smarter, your messaging stronger, and your brand impossible to ignore.

Hiya, I'm Sarah! 👋

Hiya, I'm Sarah! 👋

I’m the founder of Tether, and I’m obsessed with figuring out what actually makes people click, buy, and come back for more. Marketing isn’t just about throwing ads into the void and hoping for the best—it’s about understanding how people think and using that to create campaigns that actually work.

I’ve spent years helping brands move beyond the guesswork, using psychology-
backed strategies to make their messaging more effective (and honestly, way more fun). Whether it’s pricing, discounts, or content that feels like it was made just for your audience, I love breaking it all down in a way that’s clear, actionable, and—most importantly—gets results.


So if you’re ready to stop guessing and start marketing smarter, you’re in the right place. Let’s do this! 🚀