CIM Consumer Insights

Only 2% of Your Audience is Ready to Buy—But Hidden Markets Are Waiting

Most brands fight over the same small pool of ready-to-buy customers, driving up ad costs and burning through budget. But what if you could unlock multiple high-intent markets at once?

Our CIM Research Panel uses pictorial and metaphorical surveys to help you identify untapped customer segments, expand your TAM, and craft messaging that moves people from “Maybe later…” to “Take my money!”🚀

Stop chasing the same 2%—find out who’s really in your TAM and start scaling smarter.

Trusted worldwide by leading brands

"We saw a 25% Increase in Revenue in Just 6 Weeks."

"We doubled our Facebook spend at a better ROAS."Nate Lagos, VP of Marketing, Original Grain

4.07 NC ROAS From Just 9 Statics in the First 14 Days

“The ads did really well and we are firing on all cylinders now.”

Johnny Hickey

CMO, perfectwhitetee

25% Increase in Bottom Line Revenue in Just 6 Weeks

"We doubled our Facebook spend at a better ROAS,.”

Nate Lagos

VP of Marketing, Original Grain

Saw a 30% Increase in CTR in just 2 weeks.

“You’re doing something incredible that most people aren’t.”

Joanna Wallace

Director of Paid Creative, HexClad

Your TAM Is Bigger Than You Think—We’ll Show You Where the Opportunity Is.

Your TAM Is Bigger Than You Think—We’ll Show You Where the Opportunity Is.

Your TAM Is Bigger Than You Think—We’ll Show You Where the Opportunity Is.

You’re Targeting—But Are You Targeting the Right People?


You’ve tested audiences. Adjusted bids. Refined your messaging. But conversions still aren’t where they should be.

Here’s why: You’re focusing on demographics when you should be targeting identities.

🔍 Fix it with Core Identity Mapping (CIM).


With the CIM, we go beyond surface-level data to uncover who your real buyers are, what they believe, and what actually drives them to purchase.

🚀 What You’ll Get with CIM:


✔ A clear map of your real customer avatars, not assumptions.
✔ The identity triggers that turn browsers into loyal buyers
✔ Messaging that lands instantly—because it speaks to who they are at the core


💡 Your best customers are out there. Let’s make sure you’re speaking their language.

With these insights, you’ll have the tools to align your advertising strategy with what your customers want most. Say goodbye to guesswork and hello to campaigns that resonate on a deeper level.

Map Every Customer Avatar

With CIM Research

With CIM Research

With CIM Research

Discover Subconscious Drivers

Uncover the hidden motivations and emotions influencing your customers' decisions with our unique pictorial surveys.

Discover Subconscious Drivers

Uncover the hidden motivations and emotions influencing your customers' decisions with our unique pictorial surveys.

Discover Subconscious Drivers

Uncover the hidden motivations and emotions influencing your customers' decisions with our unique pictorial surveys.

Map Every Customer Avatar

Identify all your customer avatars and their core beliefs to craft highly targeted, effective advertising.

Map Every Customer Avatar

Identify all your customer avatars and their core beliefs to craft highly targeted, effective advertising.

Map Every Customer Avatar

Identify all your customer avatars and their core beliefs to craft highly targeted, effective advertising.

Align Advertising with Identity

Align your campaigns with your customers’ deepest values and desires for stronger connections and better results.

Align Advertising with Identity

Align your campaigns with your customers’ deepest values and desires for stronger connections and better results.

Align Advertising with Identity

Align your campaigns with your customers’ deepest values and desires for stronger connections and better results.

Gain Actionable Insights Fast

Get a detailed roadmap in just 2-3 weeks, giving you clarity and confidence in your advertising strategy.

Gain Actionable Insights Fast

Get a detailed roadmap in just 2-3 weeks, giving you clarity and confidence in your advertising strategy.

Gain Actionable Insights Fast

Get a detailed roadmap in just 2-3 weeks, giving you clarity and confidence in your advertising strategy.

Drive Measurable Results

Achieve measurable results and significant revenue growth by uncovering deeper customer insights that go beyond surface-level data

Drive Measurable Results

Achieve measurable results and significant revenue growth by uncovering deeper customer insights that go beyond surface-level data

Drive Measurable Results

Achieve measurable results and significant revenue growth by uncovering deeper customer insights that go beyond surface-level data

Build Campaigns That Resonate

Create marketing campaigns that connect with what your customers want most, driving engagement and action.

Build Campaigns That Resonate

Create marketing campaigns that connect with what your customers want most, driving engagement and action.

Build Campaigns That Resonate

Create marketing campaigns that connect with what your customers want most, driving engagement and action.

Real Brands. Real Wins.

Over 40 brands have ditched guesswork and unlocked behavior-driven marketing. Here’s what happened next:

  • At Original Grain, we sell men’s watches, but over 50% of our customers are women—buying gifts for the men in their lives. With Sarah Levinger’s help, we’ve crafted messaging that speaks to both the gift buyer and the recipient, addressing their emotional needs. Don’t forget to focus on the buyer, not just the recipient!"

    Nate Lagos

    VP Marketing, Original Grain

  • "All I can say is, DANG! Sarah is the real deal. I've never met a marketing expert with her combination of EQ, research, and creativity. Every founder taking a product to market (CPG, SaaS, etc.) should book at least one consulting engagement with her. In one hour she helped me adjust our entire GTM strategy at Fueled. Unbeatable ROI."

    Sean Larkin

    Founder & CEO, Fueled

  • "The thing is a lot of people don't know how to perform creative analysis properly. Observations can be made. Patterns can be recognized but ultimately the 'why' behind them is still a mystery. That is, unless you're @SarahLevinger of course."

    Gold Tetsola

    CEO, Cyborg Marketer

  • "What even is 'consumer psychology'? I feel like there's so many facets of being human that psychology only gets you so far... Don't economics, affordability and culture have more of an effect on purchase behavior? Then I heard @SarahLevinger speak for 2 minutes and I'm a 🤡"

    Dylan Ander

    Founder & CEO, Heatmap

  • "If I'm ever in a creative rut.. and there's only one way to get out of it. I contact Sarah Levinger"

    Ash Melwani

    Co-Founder & CMO, Obvi

  • "I just had a call with @SarahLevinger to discuss storytelling and customer phycology. My mind is reeling. 🤯"

    Bryant Jaquez

    CMO, Bums & Roses

  • "The one mega added difference between a good creative strategist and a super sonic strategist like Sarah is: she knows what the people want long before they even know what they want!"

    Mike McLane

    8x Founder & Humanitarian Capitalist

  • "I've always followed Sarah's advice, resulting in a -64% CPA in some ad accounts!

    Paolo Santanicchia

    Meta Ads Specialist

The Tether Signal: Sign Up to Get FREE Market Insights Delivered Right To Your Inbox

"I've always followed your advice, results = 64% drop in CPA in some accounts!" - Paolo S., Media Buyer