78+ Customers

Turn Their Hidden Motivators into Profitable Marketing Strategies

Data alone won’t cut it—without decoding subconscious motivators, you’re just guessing. Tether Insights reveals what truly drives your customers, so you can make smarter decisions, cut costs, and grow faster.

Trusted worldwide by leading brands

Don't Just Collect Data—
Get an Unfair Advantage

Don't Just Collect Data, Get an Unfair Advantage

Advantage

Unfair Advantage

Unfair

Unfair Advantage

Insights

Know Why They Buy
Before They Do

Most customer data is just noise. We cut through it.

Tether Insights goes beyond basic analytics to uncover why your customers buy—so you can craft marketing that actually works. Our qualitative, behavior-based insights reveal the subconscious motivators behind their decisions, helping you create ads, messaging, and offers that convert.

Turn Insights into Profit

Stop wasting budget on ads, landing pages, and emails that don’t convert. Our insights show exactly what motivates your audience, so you can focus on what works.

Stop Overspending on Ads That Flop

Make smarter, data-driven decisions that stretch every ad dollar further. Reduce trial and error with proven, behavior-driven strategies that deliver consistent results.

Scale

Guess Less, Grow More.

While your competitors are stuck guessing over and over….you’ll know exactly what makes your customers tick.

At Tether Insights, we go beyond post-purchase surveys and vanity data. We analyze deep behavioral patterns, emotional triggers, and cultural signals that influence buying decisions—so you can create marketing that actually works.

Smarter Targeting

Ditch the guesswork and focus on what truly moves your customers to act, so you can cut costs across the board.

Scale Confidently

Leverage emotional, behavioral, and cultural insights that give you a clear path to growth—without needing to flood the market with ads.

Real Brands. Real Wins.

Over 40 brands have ditched guesswork and unlocked behavior-driven marketing. Here’s what happened next:

4.07 NC ROAS from 9 statics in just 14 days.

“The ads did really well and we're firing on all cylinders now.”

Johnny Hickey

CMO, perfectwhitetee

30% increase in CTR in just 2 weeks.

"You're doing something incredible that most people aren't.”

Joanna Wallace

Director of Paid Creative, HexClad

25% increase in revenue in just 6 weeks.

"We doubled our Facebook spend at a better ROAS."

Nate Lagos

VP of Marketing, Original Grain

"We saw a 25% Increase in Revenue in Just 6 Weeks."

"We doubled our Facebook spend at a better ROAS."Nate Lagos, VP of Marketing, Original Grain

  • At Original Grain, we sell men’s watches, but over 50% of our customers are women—buying gifts for the men in their lives. With Sarah Levinger’s help, we’ve crafted messaging that speaks to both the gift buyer and the recipient, addressing their emotional needs. Don’t forget to focus on the buyer, not just the recipient!"

    Nate Lagos

    VP Marketing, Original Grain

  • "All I can say is, DANG! Sarah is the real deal. I've never met a marketing expert with her combination of EQ, research, and creativity. Every founder taking a product to market (CPG, SaaS, etc.) should book at least one consulting engagement with her. In one hour she helped me adjust our entire GTM strategy at Fueled. Unbeatable ROI."

    Sean Larkin

    Founder & CEO, Fueled

  • "The thing is a lot of people don't know how to perform creative analysis properly. Observations can be made. Patterns can be recognized but ultimately the 'why' behind them is still a mystery. That is, unless you're @SarahLevinger of course."

    Gold Tetsola

    CEO, Cyborg Marketer

  • "What even is 'consumer psychology'? I feel like there's so many facets of being human that psychology only gets you so far... Don't economics, affordability and culture have more of an effect on purchase behavior? Then I heard @SarahLevinger speak for 2 minutes and I'm a 🤡"

    Dylan Ander

    Founder & CEO, Heatmap

  • "If I'm ever in a creative rut.. and there's only one way to get out of it. I contact Sarah Levinger"

    Ash Melwani

    Co-Founder & CMO, Obvi

  • "I just had a call with @SarahLevinger to discuss storytelling and customer phycology. My mind is reeling. 🤯"

    Bryant Jaquez

    CMO, Bums & Roses

  • "Sarah's insights are like gold, seriously good!

    Antoine Orban

    Freelancer in Digital Marketing & Founder at AddictaLash

  • "I've always followed Sarah's advice, resulting in a -64% CPA in some ad accounts!

    Paolo Santanicchia

    Meta Ads Specialist

Unlock Your Customers’ Secrets. Sell More.

Unlock Your Customers' Secrets. Sell More.

Unlock Your Customers’ Secrets. Sell More.

Sell More.

Sell More.

Sell More.

NLP Research Panel

Discover the Emotions that Sell Best

Discover the Emotions that Sell Best

Most insight tools listen to what customers say—but we go deeper. Our NLP Research Panel uncovers the top 3 emotional motivators driving real behavior, so you can craft marketing that hits home.

Most insight tools listen to what customers say—but we go deeper. Our NLP Research Panel uncovers the top 3 emotional motivators driving real behavior, so you can craft marketing that hits home.

Learn more

Learn more

Learn more

CIM Research Panel

Unlock Your Entire TAM

Unlock Your Entire TAM

Customers don’t just buy products—they buy identities. Our Core Identity Map decodes all the identities within your TAM, so you can create campaigns that spark loyalty and long-term growth.

Customers don’t just buy products—they buy identities. Our Core Identity Map decodes all the identities within your TAM, so you can create campaigns that spark loyalty and long-term growth.

Learn more

Learn more

The Tether Signal: Sign Up to Get FREE Market Insights Delivered Right To Your Inbox

"I've always followed your advice. Seen a 64% drop in CPA in some accounts!" - Paolo S., Media Buyer

Frequently Asked Questions

You’ve got questions, we’ve got answers (lots of them).

What is Tether and how can it help me scale?

How is this different from other agencies?

How do these insights reduce acquisition costs?

Which industries do you specialize in?

Do you use AI in your insights and analysis?

How long does it take to see results?

Can you help with ongoing strategy?

What is Tether and how can it help me scale?

How is this different from other agencies?

How do these insights reduce acquisition costs?

Which industries do you specialize in?

Do you use AI in your insights and analysis?

How long does it take to see results?

Can you help with ongoing strategy?

What is Tether and how can it help me scale?

How is this different from other agencies?

How do these insights reduce acquisition costs?

Which industries do you specialize in?

Do you use AI in your insights and analysis?

How long does it take to see results?

Can you help with ongoing strategy?